Deep regional expertise
Focused on China & Southeast Asia, the fastest-growing markets.
Empowering the future of
China's Pulp and Paper Industry
About Us
Shanghai-based, globally connected
Founded by a team of seasoned experts with extensive experience in the pulp and paper industry. Our members bring both hands-on expertise from leading domestic and international pulp and paper companies and professional backgrounds from renowned international consulting firms, combining deep industry insights with strategic advisory capabilities.
Headquartered in Shanghai, we have established a global expert network covering key pulp and paper markets across Southeast Asia, Europe, North America, and Latin America, committed to providing professional services that integrate international perspectives with local insights.
Our Mission: To empower corporate leaders with strategic decision-making through integrated platforms - market intelligence, insights, advisory services, and industry forums - driving China's pulp and paper industry toward a sustainable, high-value future.
Our Focus Industries
Comprehensive Coverage Across the Pulp & Paper Value Chain: from forest resources & wood chips to market pulp & recycled fiber, paper & paperboard, and downstream converting in Asia pacific and across the globe.
Our Services
From Shop Floor Data to Boardroom Strategy — Optimizing Your Value Chain
Why Choose RUIZHIXIN Consulting
Your Trusted Partner in the Pulp & Paper Industry
Veteran-led insights
Founded by industry experts with decades of experience.
End-to-end solutions
From real-time intelligence to long-term strategy.
Exclusive network
Access to executives, regulators, and thought leaders.
Methodology Edge
Dual Engines of "Expert Insight × Data-Driven Analytics"
Our Clients
Incomplete list
